Skin+Bones x London Taste Collecitve
Bringing Marriott’s finest collection of restaurants and bars together.
Deliverables & Disciplines: Brand generation | Identity | Website | Magazine
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London Taste Collective was born after Marriott Bonvoy required a new brand and place where their customers could easily access and discover their eclectic group of exciting restaurants and bars. Working with the team at Little Giants Collective we generated naming and strategy documents for both London Taste Collective and a new 54 page seasonal magazine to accompany the brand titled SAVOUR. This showcased all of their venues, locations, interviews and special features informing guests of the best things to do in London.
Following completion of the name generation, Skin+Bones created the brand identity for both London Taste Collective and SAVOUR including small guideline documents followed by the creative design and guides for the website. londontastecollective.com.
SAVOUR magazine was designed following the supply of content for all 29 venues. The pagination was developed to showcase each venue as if you were taking a trip across London from west to east. The idea being that you can enjoy breakfast, lunch, high tea, dinner and finally cocktails at different venues which are located just a stones throw away from each another. 7000+ copies were successfully produced with white embossed foil detail and soft touch to the cover.
“Handpicked favourites from our portfolio, we take you on a journey across London from west to east. Experience some of the city’s finest food and drink. Eclectic dining rooms and hidden gem bars, all within stomping distance from your hotel. ”
Skin+Bones created naming and strategy documents for both London Taste Collective and SAVOUR, a new 52 page seasonal magazine showcasing Marriott’s impressive collection of London restaurants and bars. Skin+Bones designed the identity for both brands, created the design for the website and also successfully designed and oversaw production for the magazine which was distributed in all 29 Marriott venues throughout London. londontastecollective.com.
Brand Identity Guideline Document
“We worked with Skin+Bones via LittleGiantsCollective and it’s been a real pleasure. They’ve made the process super easy, creative and well exceeded our expectations, I know all of the marketing team have enjoyed picking up the work with the team over the last few months. The magazine is AMAZING!!! Great job, and looking forward to more things London Taste Collective and Marriott in 2020.”